|
|
Consulting Approach and Research Methodologies
As IBI Partners is a custom research and consulting
firm with a broad business intelligence services
portfolio, we adopt research methodologies tailored
to strike a balance between individual clients
needs and respective budgets so that there is
maximum value offered to the client.
Our consulting process usually starts at the
client's site, then proceed to the industry and
supply-side sources and culminate in channel and
end-user surveys as needed.
Typically, either one or a combination of the
following methodologies are applied depending
on the desired outcome of research and the level
of consultative advice required.
| Strategy Consulting
Engagements |
|
|
•
|
Client's Internal
Knowledge Audit - Internal in-depth interviews
with stakeholders on the client's side, including
senior executives and channel partners.
|
|
•
|
External face-to-face
and/or telephonic depth interviews with competitors,
market analysts, industry experts, trade officials,
industry associations, channel stakeholders
- including wholesalers and retailers where
applicable.
|
|
•
|
Customer focus
groups and quantitative surveys as required
depending on the nature of engagement.
|
|
•
|
Retail site observation
and customer intercepts.
|
|
•
|
Secondary research
through desk and online databases.
|
|
•
|
IBI Partners'
internal network and data resources.
|
|
•
|
Comprehensive
analysis by IBI Partners based on the data
collated from the above sources.
|
| Business
Insights and Intelligence Engagements |
|
|
•
|
Client Internal
Knowledge Audit
|
|
•
|
Limited external
interviews (face-to-face and/or telephonic)
with key market sources.
|
|
•
|
IBI Partners internal
analysis
|
| Business Information Services |
|
•
|
Telephonic
B2B interviews
|
|
