Recent Work

Qualitative

What is the main criteria that business travellers' use to assess a hotel in Asia?

What is the main criteria that business travellers' use to assess a hotel in Asia?

Survey of 900 business travellers across 7 countries in Asia. Conducted in November-December 2011.

A detailed study of business travellers within Asia has identified several trends and developments, namely cost-saving measures being put in place by employers

  • IBI Partners recently undertook a detailed study of business travellers throughout Asia,  involving 900 face-to-face, in-depth interviews with a range of business travellers across 7 countries.
  • The study identified several trends and developments, namely less autonomy given to employees in selecting airline and hotel providers, and tighter travel & entertainment expense controls being put in place by larger corporate and government organisations.
  • Also investigated were the identified and fast-growing business traveller segments of women, budget-restricted and Chinese, where the preferences of these segments were explored in detail.

Quantitative

Who are the most environmentally conscious consumers in the Asia Pacific region?

Who are the most environmentally conscious consumers in the Asia Pacific region?

Survey of 5,400 consumers across 12 countries in the Asia Pacific region. Conducted in October-November 2011.

Consumers in the Asia Pacific region have become noticeably more environmentally conscious over the past 12 months

  • Compared to 12 months ago when IBI Partners conducted the same study, there has been a noticeable increase in the number of environmentally conscious consumers across many countries in Asia.
  • The most significant increases in the environmental consciousness of consumer consumers has been in the more developed countries, in particular South Korea, Taiwan and Singapore, though there has also been considerable increases in less developed countries such as Thailand and the Philippines.
  • The main reasons for the increases have been more attention in the media and by politicians towards environmental issues, coupled with increasing numbers of environmentally friendly products and services being available to consumers.

Online

Global regions that have the largest impact on trends and aspirations of youth in Asia

Global regions that have the largest impact on trends and aspirations of youth in Asia

Survey of 4,500 youth aged 16-25 acrosss 10 countries in Asia. Conducted in November 2011.

Youth markets in Asia continue to be less focussed on western influences

  • IBI Partner’s annual survey of Asian youth markets has found that in almost every country, there is less influence from western countries in key areas of fashion, media and entertainment.
  • Youth in many countries throughout Asia now increasingly look to the developed Asian countries, namely South Korea and Japan for trends and aspirational lifestyles, as opposed to looking to western countries as has been prevalent in the past.
  • The annual study of youth markets in Asia was administered through mobile phones, in 7 languages across 10 countries, was capable of being undertaken instantaneously and completed in around 10 minutes, which resulted in the 4,500 surveys being completed within 3 days.

Panels

Will your business be more profitable in 2012 than it was in 2011?

Survey of 1,100 CEO's across a range of industries and 12 countries in the Asia Pacific region. Conducted in December 2011.

Asia Pacific's leading survey of CEO's has found that there is continued optimism for 2012 across most countries and industries in the region

  • IBI Partners first quarterly survey for 2012 amongst 1,100 CEO’s across 12 countries in the Asia Pacific has found that most expect 2012 to provide a strengthening business environment.
  • Despite an overall level of optimism for 2012, there still exists a level of uncertainly amongst the CEO’s surveyed, with 36% believing that it is either ‘likely’ or ‘very likely’ that there could be a downturn in 2011, with most believing that this would be a consequence of difficulties in the Eurozone.
  • CEO’s in the construction, healthcare & pharmaceuticals and IT industries are the most optimistic for 2012; conversely CEO’s in the retail, travel & tourism and transportation industries were the least optimistic for 2012.