We have considerable experience and expertise in meeting the market information and intelligence needs of clients considering entry into new markets or into new product segments within an existing market.

We offer a full gamut of services ranging from basic market profiles to detailed market intelligence offerings such as segmentation studies and competitor profiles.

At the higher end of the consulting chain, we offer comprehensive market opportunity consulting, including go-to-market strategies and investment advisory services.

IBI Partners' business and channel development solutions are offered to address the business intelligence requirements of clients having knowledge gaps in developing successful market penetration strategies.

To this end, we offer a comprehensive line of research and consulting services ranging from basic distribution trends and sales tracking to insights and intelligence-oriented services such as key account profiles and channel partners search & identification services.

At the top end of this line of services, we undertake full-fledged joint venture and/or distribution partner evaluation and due diligence, value chain consilting, and competitor benchmarking & opportunities assessment.

Our marketing planning solutions fulfill the needs of clients who are already in a given market, or markets, and usually have market penetration strategies in place. They however end up having intelligence needs to either develop marketing plans in order to effectively target their potential customers, or to refine already existing marketing and brand strategies.

Typically, the essential needs pertain to information and competitive intelligence - be it on competitors' marketing activities, consumers or technologies.

On the higher end of the intelligence scale, the needs tend to revolve around pre-product launch market assessments, customer needs assessment, product pricing strategies and sales forecasting.

For detailed consulting engagements in this category, IBI Partners undertakes large scale engagements involving marketing strategy formulation, brand strategy development and brand positioning studies.